Product Design Leader
Sonja Waskan
servus, hello, bonjour
Sonja is a product design leader with 18+ years of experience building digital products and leading teams across startups, agencies, and Apple.
During her 13 years at Apple, she helped shape products including Apple Games, Apple Arcade, the App Store, Schoolwork, and Game Center.
Today, she advises startups and product teams on product strategy, design leadership, and creating thoughtful user experiences.
LinkedIn
how I help
Advisory & Leadership
I help teams define product direction, strengthen execution, and build experiences people love to use. Drawing on 18+ years across startups, agencies, and Apple, I partner with founders and product teams to bring clarity to complex decisions and raise the quality of what they ship.
Vision & Strategy
Design Leadership
Product Advisory
Clarify product vision, priorities, and user experience direction through strategic thinking, workshops, and concept development.
Support teams through mentorship, critique, cross-functional alignment, and raising the overall quality bar for product execution.
Identify opportunities, friction points, and strategic improvements across product experience, usability, and design systems.
PROJECTS
Selected Work
A selection of published work from my time at Apple and beyond.
For additional work samples or deeper insight into the strategy, process, and impact behind each project, please get in touch.
“As AI accelerates how we build, design becomes more critical than ever — defining what’s worth building and how it should exist.”
Interested in working together?
Whether you’re building a new product, scaling a design team, or looking for strategic product guidance, I’d love to hear from you.
© 2026 Sonja Waskan. All rights reserved.